Thanks everyone for the input!
@megaphar600 You opened a very interesting topic here. These rules are always up for consideration and a lot of them have not been changed in years. All the issues you have written about are known in our team and you have some very good points there! And I am so happy that you are using the Designer reports! 🙌
We recognize that the search results can be much better than how they are right now. We have it on our list to implement more options to sort and filter the results for customers, so that they can influence the order in which the icons are shown and for different icons to get exposure. And also, as the tagging is something done by the designers, we know a lot can go wrong there. This year, we will also focus more on cleaning up the content.
The rules about tagging are made for helping customers. The thinking behind 1-2 tags being too few is that there are always synonyms for the same word and customers can find icons easier. One customer uses the word "headphones" and other uses the word "headset".
megaphar600 I also tried the tool presented in the article about tags. For the entire year 2019, no one has ever used the "headset" query as the first search query. Also, just 200 people used it as a clarifying query, after they searched for "headphones".
--> This is very interesting, but note that it shows only the number of times a search refinement was performed. So, the exact action of people searching for, first, "headphone" and, then, "headset" happened 207 times in 2019. Note that they used "headphone", which is a typo (it should be "headphones") - so they couldn't find what they were looking for and they changed the keyword.
The important thing to look at is how many times customers searched for "headphones" versus how many times they searched for "headset":
So, we see that 3355 people searched for "headphones" in 2019. Similarly, 3837 people searched for "headset" in 2019. So, it seems the two keywords are equally used. So, tagging your icon with only one of them would make you miss out from relevant search results.
About the more general tags such as "music" or "listen", I do agree that it affects the relevance of the search results. I will talk to the team about this, as I don't have much insight into it right now.
I hope this helps! 😊