I would say it's 3, but I'll need to spend some time with Monica to pull some numbers to give a more detailed answer.
I'm starting to think that the competition is enormous and we are kind of facing a saturation point. What do you think about this? Is there anything in our limits that can be done to avoid or tackle this?
We can see the number of icons is increasing faster than revenue, so the revenue per icon is dropping over time. I think this is true across marketplaces as a whole. The increase in supply is larger than the increase in demand.
For optimizing the revenue we need to consider offering the product in a way where both customers and designers are happy. If we e.g. try to maximize revenue per download, the subscription plans would not be interesting.
We are trying to add more features to the Pro plans so we over time can increase prices. Also, we are working on partnerships that can help bring icons to customers who wouldn't usually pay for icons.