Hi designers! 👋
One of the reasons why some icons are underperforming is because their tags are not good.
The problems with tags can be:
- Irrelevant tags
- Too few tags
- Too many tags
1. Irrelevant tags
Make sure that the tags describe exactly what the icon represents or the immediate category the icon belongs to. Check our guidelines for tags.
2. & 3. Too few tags & Too many tags
If your icons have one 1 tag or 2, those are too few. Your icons are missing on opportunities for being discovered by customers.
More than 7 tags are too many. Our algorithm will add a penalty to icons with more than 7 tags. Your tagging becomes spammy and the icons will perform lower in the search results.
We're making it easier for you to fix the tags:
We've added a list of icons that have tag issues to the Sales Analytics reports: