Uploading sets in bulk
Over time, we have seen a prevalent behavior when uploading icon sets to Iconfinder. We see designers waiting to have many sets ready and then uploading them all at once. In other words, it means uploading a large number of sets once in a while. For example: waiting to have 10 -20 sets ready and uploading them every 3 months. Is this a good strategy?
Uploading sets as you go
The opposite strategy to bulk upload is uploading sets at the same time as you create them. So, instead of waiting to have 10 sets ready, simply uploading whatever you already have. We think this is a better strategy and we explain why below.
Why uploading as you go is a better strategy
We want to encourage designers to upload your new sets as soon as you create them. Here is why:
1. You don't miss out on earnings. If you upload 20 sets in bulk every 6 months, you're not getting sales for the sets that were ready before. Having sets lying around is like having resources that are not used when they could already get some sales.
2. You're getting more exposure on Google and on the Newest page on Iconfinder. Whenever a new set is uploaded, it shows up on among the Newest icons on our platform. The more often you upload, the more you get visibility there. The same happens with Google - you get more visibility there when potential customers make a search related to your set.
3. You're not missing the momentum of what's happening in the world. Uploading sets as you go will help you tap into what is happening in the world and take advantage of trends. The more you wait for uploading something, the less relevant it might become in the market.
4. You're giving more attention to each set. When uploading little by little, you give more time and care to each set and that matters when you are naming the set, tagging the icons, organizing the set in families, thinking about its presentation etc. All these details make a big difference (especially tags!).
5. You make icon review faster for yourself and for other designers. If you upload lots of sets at once, our Content Reviewers will have an increased workload at times, instead of a steady one. This causes longer waiting times for all.
So, this is why strongly recommend uploading icons often, in smaller batches.